The Synergy Post

 

 

 

How to create the nearly perfect Marketing and Sales unison.

The age old question of how to successfully marry a business’ sales and marketing departments has come to light again.

For most, the biggest problem is the pre-conceived idea that deems these two departments as complete opposites, therefore the absolute disregard of these two departments’ “feelings” towards each other. More often than not we tend to discriminate against that which we do not know or don’t care to learn more about. The same can be said about marketing and sales trying to do what they do best within a company.

We have thought it best to do a two part investigation on this to better understand the pain points of these two departments. We will leave you to ponder these findings and for you to understand your company’s own sales and marketing departments. On a later stage we will look at ways of marrying these two departments.

If you work in a business environment you might be aware of the fact that there has always been an underlying animosity between the marketing and sales departments. The sales department see marketing as a bunch of loose heads that come as they please no organisational skills and definitely no respect for the sales guys that stick to strict deadlines and sales targets.  The sales guys will do whatever it takes to track down a new opportunity and to eventually close the deal.

The marketing department on the other hand are constantly complaining about the sales department who can never give insightful feedback on the outcome of their marketing campaigns. Were any leads successful? Was the marketing content relatable to the target market? Was the information sufficient or not? Do you need more content on a certain product?

For the most part the sales guys are constantly on the road. Meeting after meeting and numerous conferences keep them away from the office. This doesn’t necessarily mean that they are not working, but this is definitely how the marketing folk see it.

It is and always will be a challenge for all departments to work in synergy with each other. Even more so for sales and marketing departments; they are the driving force of any business, they generate leads and awareness of a brand or product that eventually end up in a sale or a business deal won.

We are leaving you with these three crucial pain points that when executed correctly might just be the saving grace between your company’s sales and marketing departments:

·         Each department has their own goals, the key is for sales and marketing to realise this. If and when they can do this can they work towards accepting and realising each other’s goals.

·         Communication is paramount. When sales and marketing know what is expected of each other can strategies be implemented that can benefit both departments and the business as a whole.

·         Departments should be more involved in each other’s work and whereabouts. This only strengthens the bond between them and might just lead to a better understanding of each other.

In Part 2 we will focus on the all important HOW?