Monday 23 January 2012

"All You Need is Love"... For HP


Earlier this month HP made an announcement that can only fill you with the warm and fuzzies, especially if you’re a Paul McCartney/ Beatles fan. If, for some insane reason, you’re not, just the possibilities of what could come from this creation should be enough to get you excited. All you need is love. 

HP has (very lovingly) given fans unprecedented access to Paul McCartney’s private cloud-based digital library. Just think about what this means for a second… this is not just a collection of photographs like a blog. 




This new portal destination (www.paulmccartney.com) host’s the legendary musician’s personal collection of memorabilia that spans half a century. That’s over five decades worth of music, photographs, collections, lyrics, blogs, merchandise and a whole lot more all available in one place.

Together with McCartney’s company, MPL Communications Ltd, HP designed, deployed and now maintains the more-than-a-million-item strong archive that was, until very recently, only available for internal use. 

This portal to McCartney’s world was built on an HP Converged Infrastructure and gives fans access to an intuitive and user-friendly experience that enables them to search and view exactly what they want, plus all the associated additional material (videos, lyrics, extra information etc.). Another major pull is The Jukebox, a playlist-building, song-listening tool.        

McCartney has stated that “the idea is to intrigue people and bring them into our world with new facts, new photographs, news of what’s happening, accounts of what happened, backstage moments and all the stuff we can give that nobody else can. The website really brings the digital library to life by constantly pulling new content from my personal collection so there’s always a new experience for visitors.” 

For the complete low down, check out this website:  www.hp.com/go/mccartney.


 




 

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