The Synergy Post

CRM systems – organising expo chaos

Lately there has been a lot of hype around the Electra 2012 mining expo starting this week. As with any expo, whether it is a wedding, gaming or even a baby expo, these expos are there to showcase the best of the best. Expos can be seen as the mecca of a related industry or product, the crème de la crème are all competing to be seen as the leaders in their respective fields of business.

Expos are one of the biggest hubs of information and contact sharing. People go to expos with a specific idea of what they expect. More often than not, they walk away with the right information or product.

With all this traffic and information sharing in one place, is there really a system that can keep track of all your prospective clients or newly won clients? Is there a way to capitalise on this information?

Let’s take wedding expos as an example. Normally these exhibitors have visitor journals at their cubicle where prospective brides and grooms supply their contact details in the hope of the exhibitors getting into contact with them.

This is where CRM systems come into play, records can be set up with all the necessary info on prospective clients for future interactions. After a relationship has been established it is easier for the sales relationship to begin. Specific targeted marketing campaigns can be set up with the help of e-marketing where automatic emails can be sent to a specific target market. Schedules can be set up to send marketing emails automatically for if and when you are planning a certain marketing campaign.

After these emails it will be easier to gauge whether any of the information that got sent bare any weight, and if so, drip marketing campaigns can be set in place to narrow down your target market prospects even more.

Business owners can concentrate on better customer service through capabilities within the CRM system that indicate what level each sales process is on. This will give sales people a better understanding of what sales steps need to be taken next. It can also alert the user of any issue that may occur.

CRM systems will guarantee on-going customer service to your clients. All the information that has been accumulated during all campaigns and sales processes will aid in future marketing campaigns. This can also lead to repeat business through your existing client base that will ensure a return on your marketing investments.

I don’t think I will ever attend an expo again without thinking about the sales opportunities waiting to be created if and when business owners make use of the right CRM system. Imagine a business’ growth possibilities if each and every single person that attends a certain expo has his or her contact information captured and acted on.