Through Good Times and Bad Times, CRM Will be by Your Side Forevermore…

 

The best Customer Relationship Management (CRM) solution out there can be used for customer retention marketing too. This means that in good times, you can happily manage your sales drives and marketing whilst getting new clients and keeping existing ones happy. And in bad times, CRM will cushion the blow and stretch your buck.

Want to know how? It’s about working smarter, not just harder. You do this by getting more out of your established clients, identifying and concentrating on your best customers, keeping your existing customers loyal, and targeting your customer development efforts.

Wanna know what all that means? Well, I’ll be available to unpack it further later. I accept payment in the form of tequila shots. Kidding. I much prefer vodka.

But, seriously, it’s not that scary. And actually pretty logical when you think about it.

How do you get the most out of your established clients? There are always opportunities to sell to your existing clients. CRM will help you utilise the most effective techniques specific to your clients to sell them the right thing at the right time. Collecting, storing and analysing data in CRM allows you to develop the ideal sales strategy. And away you go.

Identifying and concentrating on your best customers comes down to knowing which customers are worth more. Obviously, they’re all important, but by allocating your sales efforts accordingly you can maximise what you get out. CRM can help you determine which clients to focus on when. In really is that simple.

Keeping your existing customers loyal is always a solid gold investment. There is never a bad time to increase customer loyalty. As we’ve already discussed in a previous post, happy customers = happy company. CRM allows you to over deliver – every time. Especially, because you can analyse exactly what a client needs.

Targeting your customer development efforts is all about lead analysis and, basically, hunting where the ducks are. CRM can show you where the ducks are hiding and where a potential client is in the buy cycle – allowing you to concentrate your efforts.

A CRM solution is the best companion for when business is booming, but also for those times when the economy starts to get a little shaky. Keep your business on the happy side of the fence with CRM.