The media industry, that dynamic, constantly-evolving monster that infiltrates every crevice of our existence, needs a solution as flexible as a Russian gymnastics squad to keep up with the constantly-evolving tastes and opinions of the market (i.e. EVERYONE).
A CRM solution that can do a backward bend, touch its toes without bending its knees and do the splits (all at once) is the only way to go. A solution of the necessary degree of suppleness must, without warming up, be able to:
· Integrate with existing operational systems for advertising and circulation management.
· Boost revenue across publications by analysing and understanding spending patterns.
· Provide a 360° view of the business.
· Streamline and optimise all marketing, profiling and sales activities.
· Define target demographics in order to increase circulation.
A CRM solution that can do all of that will be the cornerstone for media and publishing houses to learn more about, and therefore understand, their customers. Understanding your customers, and giving them what they want, makes for happy customers. Which will make you happy.
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