More Power to Pentel

[Published on IT Web: 22 June 2011] -
Pentel SA, the pioneer of stationery manufacturing, has decided that more power is where it's at. With a potent customer relationship management solution - Sage CRM - Pentel, together with Synergy Group, will conquer new heights.

Pentel has chosen to move forward with increased productivity, reduced costs and complete transparency. Sage CRM integrates fully with existing operational systems and is the key to stakeholder relationship management, because it provides a 360° view of the business.

Synergy Group will be implementing Sage CRM across the different departments within Pentel; the first department to receive the CRM treatment will be the sales team, as the benefits for this division are immediate and outstanding.

Jonathan Smart, Sales Director of Synergy Group, notes: “Sage CRM is the tool necessary to embrace market trends; marketing processes and sales will be optimised and ROI tracking and analysis improved. Add to that increased productivity, efficiency and cost reductions, and the overriding benefit is a streamlined and highly-effective sales effort.”

Commenting on the long-term partnership that Pentel enjoys with Synergy Group, Tetsuro Shinoda, Managing Director of Pentel, concludes: “We are confident about implementing CRM with Synergy as we have first-hand experience of their professionalism and expertise.”